Hana Vali

I'm a self-taught senior graphic designer and illustrator with over seven years of experience in branding, UI design and visual communication.

I create visually strong, functional solutions that clarify brand identity, improve usability and make communication more effective. My work starts with understanding context and goals, then translating them into clear, consistent, scalable visual systems — with close attention to typography, layout and colour, always in service of the overall experience.

I've worked with teams across different industries, from cultural projects to digital products, delivering work that is both effective and user-focused — and along the way I've art-directed, built brand books, redesigned interfaces and mentored design teams.